Who we are

EVEN EVERYDAY is a Singapore clean-label snack brand built on a simple belief: people should not have to work hard to understand what they are eating.

We believe ingredient transparency should be the starting point, not something hidden in fine print. That is why every product we make follows the same rule: if it is in the pack, it belongs on the front.

No ingredient hunting. No decoding. No surprises. Just clear information and simple products made for everyday life.

Why we exist

Modern food has become increasingly complicated. Ingredient lists are longer. Claims are louder. Packaging often tells people everything except what is actually inside.

Most consumers are trying to make everyday decisions with limited time and attention. We think food should be easier than that.

A product should be understandable at a glance. When information is clear, decisions become simpler. When decisions become simpler, people can focus on everything else that matters.

What we make

We create clean-label snacks built around minimal ingredients and complete transparency. Our first product is air-roasted water lily seeds, also known as makhana or foxnuts. A traditional ingredient enjoyed across South and Southeast Asia for generations.

Naturally light. Naturally crunchy. Available in two varieties:

Plain Roasted
1 ingredient. Water lily seeds.

Sea Salt
3 ingredients. Water lily seeds, sea salt, olive oil.

Every ingredient is displayed on the front of the pack. No additives. No preservatives.

Built for everyday moments

The best products are often the simplest. A school lunchbox. A desk drawer. An office pantry. A meeting room. A travel bag. A snack should fit naturally into everyday life without requiring another decision.

Simple to understand. Easy to carry. Easy to repeat. That is what EVEN EVERYDAY is designed to be.

Part of Plain Global

EVEN EVERYDAY is part of Plain Global, a Singapore company building essentialist consumer brands and the transparency infrastructure behind them. Across every brand, the principle remains the same: If it goes in, it goes on the front.

Plain Global exists to make ingredient transparency standard in consumer goods through better products, clearer information, and systems that reward honesty over complexity. EVEN EVERYDAY is the first brand built on that foundation.

What we stand by

Transparency

Every ingredient, clearly shown.

Simplicity

If it does not need to be there, it is not there.

Consistency

The same standard. Every pouch. Every day.

Trust

Built through clarity, not claims.

Contact us

Have a question or looking to stock our snacks? Get in touch.

Email Us Call or WhatsApp

One less thing to think about.

Keep It Even.

A Clean-Label Snack Brand from Singapore | Even Everyday